# Immo-Marketer

### Drives Top Ad Performance for Real Estate Companies with AI Moderation and Sentiment Analysis

300+ Accounts monitored from the top German real estate companies

78% Positive and neutral sentiment ¹

+230% Increase in engageable comments ²

Data from the first six months of coverage (18 Jul 2023 - 18 Jan 2024) across Facebook and Instagram.

¹ Sentiment calculation: % positive conversations + % neutral conversations + % user tag conversations / total conversations

² Comparison of one month before BrandBastion coverage vs the same period one year later. Engageable comments = tagged with AI - Response Needed.

## About Immo-Marketer

Immo-Marketer, founded by marketing expert Patrick Wonsowitz, helps real estate agencies in Germany, Austria, and Switzerland enhance their online presence and generate more leads. The agency offers a proven and systematic approach to selling more properties via social media, moving beyond traditional marketing methods.

Serving over 350 partners, including major names like Engel & Völkers and RE/MAX, Immo-Marketer effectively leverages advanced marketing strategies and technology to lead the German-speaking real estate market.

## The Challenges

**"There's intense competition in the real estate industry, and to achieve top ad performance, real estate companies need not only high-quality ads but also protection from harmful interactions"** says Patrick Wonsowitz, Founder & Managing Director.

- ##### Moderating harmful comments

Real estate ads often receive a high volume of interactions, including harmful and inappropriate comments. Efficient management of these interactions is crucial for maintaining ad performance and protecting client reputations. Immo-Marketer needed a solution to swiftly address these issues and maximize their clients’ social ad spend and results.
- ##### Scalability

With over 350+ clients, managing comments across organic and paid content was challenging with existing resources. A more scalable solution was required to efficiently organize and monitor accounts.
- ##### Accurate and timely data

Running a high volume of dynamic ads necessitated real-time monitoring, crucial for optimizing ad performance and managing client interactions effectively.

**"BrandBastion's platform has been crucial in safeguarding our client's performance and ensuring the results we strive for".**

## The Solutions

SMART INBOX & AUTOMATED MODERATION

### Immo-Marketer protects their clients' social ad spend and performance

**"The ability to automatically filter out harmful comments has allowed us to save time and focus our resources on what we do best—acquiring new sales properties and generating purchase inquiries."**

Immo-Marketer utilizes BrandBastion's **AI-powered Social Media Inbox and the auto-hide feature** to maintain a positive online presence, crucial in the competitive real estate market.

By hiding harmful comments such as offensive language or spam, Immo-Marketer can focus on lead generation and property acquisition. This ensures ad campaigns are efficient and maximizes the ad performance, all while mitigating the risk of harmful online interactions.

SENTIMENT & ANALYTICS

### Immo-Marketer optimizes ad performance with actionable insights

**“The platform's sentiment analysis helps tailor our strategies for each client. BrandBastion has become a crucial tool for maximizing our ad performance and driving results.”**

BrandBastion's platform, with real-time monitoring and auto-sentiment analysis in 109 languages, enables Immo-Marketer to:

- **Enhance content**: Refine ads and creatives based on engagement metrics and audience feedback.
- **Showcase success**: Provide clients with detailed reports on engagement metrics.
- **Capture buying intent**: Ensure no buying intent comments are missed, enabling timely responses and maximizing lead conversion.

## The Results: Maximizing Ads' Efficiency and Interactions

With BrandBastion's platform, Immo-Marketer has achieved notable results while optimizing resources:

**Comprehensive monitoring:** Over 300 accounts have been monitored, providing extensive coverage of both paid and organic content from top German real estate companies.

**Positive engagement:** Maintaining a 78% positive and neutral sentiment, Immo-Marketer ensures a welcoming online environment and effectively safeguards client reputations.

**Intent-driven comments:** A +230% increase in comments tagged as "AI - Response Needed" shows that effective moderation and high-quality ad strategies lead to more potential buyers expressing interest, improving overall engagement and lead generation.