Resources to up your social game

Webinars/Videos

• BFCM Ready: How Brands Can Win Big on Social – Strategies to prepare your brand for BFCM, manage soaring CPMs with smarter engagement, and boost performance with real-time moderation.
• Engaging with Purpose: How Laneige Turns Comments Into Community – Strategies for transforming community feedback into action, maintaining cultural relevancy, and engaging authentically.
• How To Boost Facebook Ad ROI: Leveraging & Creating Social Proof – Learn how leveraging social proof and managing user interactions can optimize your ad spend and performance.
• How MAC Cosmetics Harnesses the Power of Listening to Consumers
• Brand Safety in the Era of Conversational Advertising with Jenny Wolfram and Sameer Amin
• Customer Review: Anton Gusev of Joom talks about BrandBastion's solution

Guides

• Maximize Your Paid Social ROI: How Proactive Moderation & Engagement Increase ROAS – Discover how to transform your comment section into a high-converting growth channel.
• The Ultimate Guide to Managing Comments on Social Media – Learn how to moderate comments, leverage engagement, and understand your customers to drive better results.
• Conversational Brand Safety – Guidance to mitigate risk by ensuring your brand messaging aligns with conversations.
• Holiday Season 2022: Comment Management Guide – Improve your social media game during the busiest period.
• 2020 Holiday Calendar + Checklist – Stay organized during the holiday season.

Reports

• The Ultimate Financial Services Benchmark Report – Ad Performance & Engagement Benchmarks in 2021.
• Learning from the Top 10 Most Engaged Global Brands on Instagram – Understand the posting strategy of successful brands.
• Alcohol Advertising on Social Media: What You Need to Know – Insights from analyzing comments on 26 alcohol ads.

Templates

• Social Media Analytics Report – Template for crafting comprehensive social media marketing reports.
• Social Media Calendar – Customize your social media planning.

Calendars

• 2023 Social Media Holiday Calendar – +250 holidays and observance days.
• Social Media Holidays 2022 Q3 – Engagement tips and insights.
• Social Media Holidays 2022 Q2 – Engagement tips and insights.

Ebooks

• 2021 | Brand Safety on Social – Explore issues surrounding hate speech, discrimination, and bullying.