eComm Brand

How a Global eCommerce Player Drove a 49% Increase in Average Purchase Value

+24%

more conversions

+47%

more purchases

+109%

ROAS

01 | OVERVIEW

Engagement under Facebook and Instagram posts forms an integral part of the ad creative.

Visible comments can heavily impact brand perception (positively or negatively) and performance on both branding and direct response campaigns. When left unmanaged, comment sections can become breeding grounds for highly negative comments, PR crises, unanswered customer complaints, and more.

02 | THE STORY

About The Brand

A Global E-Commerce company spending $6M in Facebook and Instagram advertising annually, and running thousands of ads concurrently.

THE GOAL

Prove How Engaging With Your Customers Can Increase Your Ad Performance Into Leads

04 | THE SOLUTION

A/B Test

We ran an A/B test with two identical ad campaigns with the same budget and the same target audience.

A

Brand Protection solution in place to ensure harmful comments wouldn’t impact the performance.

Campaign A had no responses issued.

B

• Brand Protection solution in place to ensure harmful comments wouldn’t impact the performance
• Campaign B had BrandBastion’s Community engagement solution with predefined responses to customer inquiries issued by the BrandBastion team 24/7.

Campaign B, which had BrandBastion’s Brand Protection and Community Management solutions active, significantly outperformed Campaign A.

05 | THE RESULTS

How BrandBastion’s solutions led to an increase in conversions and higher-value purchases

• +24% more conversions
• +47% more purchases
• +49% more revenue per purchase: Average basket value increased from $141 to $210
• +109% increase in return on ad spend
• -29% decrease in cost per result: Cost per website purchase decreased from $99.16 to $70.38

We can help you too.

Book a discovery meeting to understand how BrandBastion can help you achieve your goals.